Corporate Accessibility and Inclusion

Last Friday I presented my abstract Corporate Inclusion and Accessibility, a short compilation of my presentation at the 3rd International Disability Studies Conference 'The Art of Belonging'

This presentation offers 3 questions to mend the fences of corporate inclusion, and answer the why organizations should become accessible, how this works and why it’s important to become accessible for all potential customers. In the Netherlands we're champions in fencing in, and boxing in, people, excluding them from society and businesses.

Changing the position of people with disabilities can only be done if we change the way society looks at disabilities. Are we looking from the care site? Or are you looking at people with disabilities as customers? When we look at people with disabilities from a care position, we tend to decide for them, when we look at them as customers, we look at their needs. But are companies equipped to do this? Only if we have insight in customers with disabilities, and this is lacking. Companies need to find a balance between knowing requirements and using the available data.

Belonging to a customer group is all about products that interact with you, you feel the product is for you. How can companies make sure they see people with disabilities as their customers? We need to set a few steps, from involving the board in the need for accessibility as part of strategy. We need to educate our employees on accessibility and requirements to support customers. We need to work with people with disabilities and discuss the needs of these stakeholders as part of our customer satisfaction.

The above starts with a business plan, a plan to build an accessible organization, open to all customers. My plan started with a small drawing, based on 4 topcs:

1. Tools to empower
2. Knowledge and solutions
3. Build success
4. Clear and accessible

Any business plan should answer the customer question, why will we benefit by this. In regard to inclusion it’s quite simple:

1. Serves 80% up to 95% of all customers
2. Develop a new customer base
3. Saves money by early developments instead of repairs
4. Reduces service costs
5. Builds a positive reputation

 

Let’s work together and build accessible organizations, open to all customers and without missing out on 20% of our global customer base. Let’s agree on accessible and inclusive organizations!